Digital FoundationHaving a solid foundation allows organizations to maximize the effectiveness of their communications and marketing work
For an organization to be successful, it needs to have a solid digital foundation. Having a solid foundation allows an organization to maximize the effectiveness of its communications and marketing work.
To help an organization build a solid digital foundation Context works with them to ensure the technical side of their website, social media, and other digital tools are optimized for user experience, collect meaningful data, and are aligned with the organization’s overall goals.
In the same way, the foundation and framing in a house provide the structure and support the house needs for people to live in it, a digital foundation provides the structure and systems an organization needs to communicate its message.
Build Your Organization's Digital Foundation
1. Make sure that each tool is set-up to help the organization achieve its goals. Identify any areas where an organization is missing a tool or service that leaves a gap in its foundation.
2. Connect tools and services so they can work together. Connecting an organization’s online tools improves its ability to communicate with people.
3. Bring data from the tools and services together and organize it into a dashboard. This helps an organization ensure everything is working and provides data to make informed decisions.
The more solid an organization’s digital foundation is, the easier it is to increase its digital capacity and its ability to succeed.
Website Design & Optimization
Context’s unique approach to designing websites helps organizations succeed by focusing on the connection between an organization’s goals, its target audience, and its creative content. Using sites as digital hubs let them be a jumping-off point for social media, collecting data that provides meaning insights, and telling the organization’s story.
Search Engine Optimization (SEO)
At Context, we use an organization’s goals to develop an SEO plan that fits its priorities and respects its available resources.
Context shapes our SEO plans for each organization’s needs, setting clear goals for content creation, cleanup, technical work, and keyword tracking.
The tools and process for doing this are surprisingly easy to use, affordable and can be used on an ongoing basis whether an organization has a bilingual staff or not.
If your organization’s clients and customers speak multiple languages, so should your website.
Having a solid list building strategy is critical to an organization’s long-term success.
At Context, we identify the most effective strategies for each organization to use to build their list and then utilize the list to succeed.
Digital Marketing Coaching
For organizations, consultants, and others who want to develop their skills, Context provides ongoing coaching. Our coaching program focuses on helping clients expand their reach online and includes help with digital marketing, SEO, analytics, social media.
Digital coaching is perfect for consultants who want to expand their reach while creating their own content.
Insights From Our Blog
Why Organizations that Want to Succeed Should Focus on Building Their Digital Capacity
Organizations that focus on building their digital capacity are more likely to succeed because they have invested the time, energy, and resources into strengthening their relationship with the people who matter the most to their organizations’ success.
Rethinking the Nonprofit Communications Plan
Principals of Holistic Communications